Sam's Books



Contact Jill Anderson today to discuss your particular needs. Whether you are interested in Sam’s renowned book and speaker camps, one-on-one consulting services, or keynote presentations, Sam can help put the “POP” in your communication or event.

Sam doesn't just talk about how to create one-of-a-kind companies, presentations, brands, books, elevator pitches and marketing messages – she’s done it. More importantly, her clients have done it too One of her most satisfying accomplishments is receiving updates from satisfied clients who tell her about their completed wildly successful projects and say, “I couldn’t have done it without you.” Sam’s rather rare combination of experience uniquely qualifies her to materialize your objectives in record time. 

A few of her many accomplishments include: 


A Top-Rated Speaker and Conference Emcee

A Respected Author of Well-Reviewed Books

A Sought-After Creativity Consultant

The Originator of an Innovative Communication Methodology

A Frequent Media Guest




A Top-Rated Speaker and Conference Emcee

Sam was voted Outstanding Capital Speaker at two International Platform Association conventions – 2003 and 2004.  She’s also presented programs to more than half a million people in 35 states and 4 foreign countries and for such organizations as Young Presidents Organization, Intel, National Governors Association, the US Navy, Hewlett-Packard, Genentech, Associated General Contractors of America, Lockheed Martin, Inc. 500/5000 Conference, Loma Linda University, Legg Mason, and Booz-Allen.

As a 16-time Emcee of the world-renown Maui Writers Conference, Sam has had a first-hand opportunity to work with hundreds of best-selling authors and top directors (e.g., Dave Barry, Mitch Albom, Natalie Goldberg, Frank McCourt, Ron Howard, Elizabeth George, Tami Hoag, James Brooks, Nicholas Sparks, Jacquelyn Mitchard, David Baldacci and Sue Grafton), and dozens of top agents and editors from New York's largest publishing houses.  
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A Respected Author of Well-Reviewed Books
Her most recent book POP! Create the Perfect Pitch for Anything (from Perigee-Penguin) is considered by many to be “the bible of branding.”  Seth Godin calls it “revolutionary” and Ken Blanchard says it is a “lively guide to getting heard and getting remembered.”  It features a proprietary process for developing one-of-a-kind ideas and has been endorsed by dozens of marketing experts including the Sr. VP of the Edelman, #1 public relations firm in the country, Marilynn Mobley who said, “If you liked Malcolm Gladwell’s Blink, you’ll love Sam Horn’s POP!

Her other six books (from major New York publishers St. Martin's Press and Perigee) including Tongue Fu!®, POP! Stand Out in Any Crowd, What’s Holding You Back and ConZentrate have been sold worldwide and published in 15 different languages, endorsed by Tony Robbins, Mark Sanborn, John Gray, Mark Victor Hanson, Stephen Covey, Jack Canfield, Richard Carlson, and Susan Jeffers, and have been favorably reviewed in Publishers Weekly, Library Journal, Washington Post, Chicago Tribune, Investors Business Daily, Seattle Times and many other national publications.
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A Sought-After Creativity Consultant
Sam coordinated the Creativity Alive series for the 2005 Young Presidents Organization University in Ireland, and has helped thousands of consulting clients and program participants craft first-to-market identities that helped their business, book and brand break out.  As John Jantsch (Fortune’s #1 blogger on small business) said, “Sam is a seriously energetic and creative thinker who has taken what, for some, is mind-boggling work and turned it into a system on how to create memorable names, core marketing messages and slogans.  She has created a wonderful set of tools that will help you construct one-of-a-kind ideas.”
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The Originator of an Innovative Communication Methodology
Sam created thetrade-marked curriculum of Tongue Fu!® (how to deal with difficult people without becoming one yourself) and has licensed dozens of instructors around the world to teach this program for a wide range of industries including healthcare, financial services and education.  Executive Book Summaries said “Tongue Fu!® is a gold mine for anyone who deals with the public; it has added to the legacy of ideas on how to deal with people left by Benjamin Franklin, Abraham Lincoln, and Dale Carnegie.”
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A Frequent Media Guest
Sam has been interviewed on every major network and hundreds of TV and radio shows including MSNBC, BusinessWeek.com, NPR's popular Diane Rehm Show, Jay Leno’s Tonight Show, Bloomberg Radio and To Tell The Truth (where her Tongue Fu!® team stumped the panel!) 
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